“Your Color Story”Always VOXFLOR Huateng ® The principles adhered to in project services. Putting customers at the center and providing professional services is a necessary path to success.
Case 一 Wainui School
Wainui is a long-standing full-time primary school in New Zealand, founded in 1879.
In this school construction, VOXFLOR Huateng was used for the carpet selection in the office and classrooms of faculty and staff ® The HUB series under the brand.
HUB series
The above picture shows the floor plan for the office of faculty and staff, with a hint of liveliness in the business atmosphere, and the landing effect also satisfies the customer very much
Although carpets have received good feedback in the office of faculty and staff, they have encountered problems in the classroom: commercial bright colors do not meet the age and aesthetic needs of the school's students, making the entire classroom appear too "mature" and "elegant". Therefore, the school has proposed the need for customized colors.
In the customization process, we took into account the long sunshine time and high light intensity in New Zealand, so we did not meet the customer's needs through the technical route of "yarn dyeing". But from the perspective of customer usage, combined with their own raw material library, they chose yarn with "solution dyeing" technology, and achieved project requirements for customers through color mixing technology.
The randomized ground plan is another characteristic of school projects, with arbitrary embellishments that enhance the vividness of the classroom and also conform to the lively nature of children.
In the design of school floors, colors may change depending on the age group of users. The liveliness of the floor design gives us greater freedom, which will inspire us to do more thoughtfully in this field.
Case 二 The Simpsons Simpson's (Xintiandi Plaza Store)
The Simpsons, as a popular American anime, operate their IP through Hongfang Culture. The project is committed to creating an offline image display for the Simpsons. In communication, we learned that the client wants to create a trendy and unconventional visual language through bright colors. Like Simpson's animation, it keeps up with the times, humorous and spicy, ultimately attracting the attention of the younger generation. During the project, we provided customers with several options for solid color products - although they were all in color, due to the combination of different carpet surface structures, they would produce different effects and display different temperament during use.
Achette (Hangzhou MixC store) uses a solid color velvet cutting product. It is very consistent with its brand direction of focusing on the design and production of high-end leisure and fashion shoes
The Simpsons used products with looped velvet and weak contrasting geometric patterns, which required more "rebellious" and "masculine" qualities compared to the former's softness and delicacy. After a detailed explanation, the customer ultimately chose the classic color product of European Garden, which takes into account the carpet texture and the impact of store foot traffic.
The above two are respectively VOXFLOR Huateng ® Case sharing in the education market (overseas)/retail market (domestic). Different project situations, the same corresponding attitude.
While constantly advancing, we are also facing new market areas. I hope to progress together with you who are currently reading this push, creating beautiful floors and spaces.
VOXFLOR Huateng ®, Your color story!
